4 Reasons Why Businesses Must Invest in Angular 4 Now

Increased conversions and sales due to high customer satisfaction—who wouldn’t want these things? Businesses big and small invest their resources in building websites and applications that help promote their brand, connect with target customers or improve customer service. Indeed, website development is a critical component of a successful online business.

An innovative web development strategy for businesses today is building Angular applications. Known as the ideal front-end framework for business apps, Angular has gone through a lot of improvements since it began in 2009. In March 2017, Google released Angular 4, its latest iteration for creating responsive, customizable, and easy-to-navigate apps. Version 4 is the compact, cleaned-up successor of the Angular 2.

What is Angular 4?


Photo courtesy of lmonk72 via Pixabay

Before exploring the “whys” of using this web framework for your business, let’s answer the “what” first. The newest Angular version is a JavaScript open-source framework for building mobile, desktop, and server-rendered (Universal) apps that offer the best of both worlds: the high user engagement of single-page apps and the SEO-friendliness of static web pages.

What’s in it for you as an entrepreneur? Upgrading from plain JavaScript or Angular 2 to Angular 4 makes perfect business sense, whether you develop and sell mobile apps, run an e-commerce site or rely heavily on web apps for running your business.


Why should your business use Angular 4?

1. Better user experience


Relaxing while working

Photo courtesy of cuncon via Pixabay

In this digital, social-driven world, speed is your competitive edge. People hate waiting. Even a difference of only 200 milliseconds in page loading time affects user behavior, according to a Google research. Slow site performance can hurt your conversion and sales potential.

How long does it take your website to display content? Considering the measly 8-second average attention span, you have to be one step ahead of the competition by making sure that your website won’t take forever to load. To speed up page loading, you need to build powerful single-page apps with Angular 4 as the web framework.

Compared to regular web pages, single-page apps allow quick navigation between pages. A web page doesn’t have to be refreshed to enable users to view updates, such as when a new message comes up in their Gmail inbox. Aside from Gmail, other good examples of single-page applications include Google Drive, Google Maps, Trello, and Hotmail.

Cross-platform compatibility is also one of the Angular 4 features for businesses that improve user experience. This framework helps build apps that can be viewed on any browser such as Chrome, Firefox or Edge, and any operating system such as Windows, Mac or Linux.

  1. Better SEO performance
Google Analytics

Photo courtesy of Photo-Mix via Pixabay

With the user-friendliness and high performance of single-page apps comes one drawback: they’re not SEO-friendly by default because most search engines can read only plain HTML.

So how do you make your JavaScript website better optimized for search engines? Your site needs server-side rendering, made possible by Angular 4, so search engines can properly access and use your page contents and meta tags.


Angular Universal apps are rendered outside the browser and directly on the web server, making JavaScript unnecessary for rendering page content and thus, improving your site’s SEO performance.

  1. Better web developer experience

Tapping the newest Angular version is also good for the productivity and efficiency of your web development team, whether in-house or outsourced.

Angular 4 came about as a response to developers’ performance concerns about the previous version. The result is a smaller and faster code generation by about 60% compared to plain JavaScript.

For web developers, this means more work done in less the time and effort, as well as smaller production bundles by hundreds of kilobytes. Removing the animations package from @angular/core is one of the Angular 4 features for businesses that further reduce production bundles and save additional file size if animations are not needed for a website.

After the Angular 4 release, the initial feedback was that developers were happy about the smaller Angular app components they had to work with, according to Stephen Fluin, a developer advocate working on the Angular team at Google.

  1. Better site previews on social media

Do your website links look like a mess when they’re shared on social media? Social networks like Facebook understand only server-rendered HTML, so they can’t recognize the title and other meta data of the shared web page.

With Angular 4, that won’t be a problem. It allows server-side rendering, an efficient and reliable method to ensure that social networks correctly show previews of your app or website when your links are shared.

How to get started

Looking to start an Angular 4 project for your business website? If you’re the decision maker, plan your company’s transition to the latest Angular version for the next 6 months. This should include Angular training for your in-house web developers. If you’re outsourcing web development services, look for agencies that specialize in implementing this web framework.

Are you a web developer or a development manager? Learn Angular 4 as soon as you can so that you can stay competitive in your career. You don’t have to be knowledgeable about the previous Angular versions to learn version 4. Basic knowledge of HTML, CSS, JavaScript, and TypeScript is good, though it isn’t actually required when you take an online course.

Angular 4—and its succeeding updates—is the future of website development for businesses. Yours will lose a promising opportunity for better conversions and sales if you don’t keep up with this innovation that provides user experience, web development, SEO, and social media benefits.

Maridel Cadion About Maridel Cadion
Maridel Villar Cadion is a businesswoman by experience and is currently majoring in Business Entpreneurship.


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